The effect of healthcare management and physicians’ loyalty

This paper examines the effect of Healthcare Management (HCM) on the satisfaction and loyalty of physicians from hospitals in Bangladesh. Five hundred physicians from both private and public hospitals were sampled, and 175 questionnaires were returned, giving a response rate of 35 per cent. Data collected was analyzed using descriptive statistics and structural equation modelling (SEM). Findings revealed that there are significant positive relationships between healthcare controlling, healthcare leading, healthcare organizing, healthcare staffing, and physicians’ satisfaction in Bangladesh while healthcare planning is not supported. Results also show that 30.5 per cent variations in physicians’ loyalty are explained by physicians’ satisfaction. Practically, the findings of this study serve as inputs for policymakers in formulating policies to improve healthcare management practices as well as the entire health sector in Bangladesh.