The Application Prospect of F2B2C E-commerce Model in Hubei Province

The rapid development of e-commerce is also helping agricultural products e-commerce diversified developed. Through investigation and study visit, it is found that the development of e-commerce of agricultural products in Hubei province presents such problems as low integration degree of agriculture and Internet, insufficient network promotion degree, and lack of relevant experience of agricultural producers and operators which restrict the development of e-commerce of agricultural products in Hubei province. This paper puts forward the mode of “F2B2C” and analyzes its application prospect and countermeasures, so as to promote the development of e-commerce of agricultural products and help “agricultural products upward”.