Celebrity diplomacy как направление публичной дипломатии

Alexander Marchukov , PhD, Associate Professor, Southern Federal University, Rostov-on-Don, Russia Abstract . The article is devoted to new studies on the boundary between celebrity studies and cultural diplomacy – studies on “celebrity diplomacy”, which can be considered as the global activity of celebrities in the field of advocacy, cultural diplomacy and nation branding. The author believes that the ability of celebrity diplomats to be relatively independent from state institutions and popular among a wide audience gives them a huge advantage over traditional diplomats. Despite the fact that most celebrities do not have much experience in solving global issues, their popularity provides them with a high level of citizen support in the implementation of public diplomacy programs. Кey words : celebrity diplomacy, public diplomacy, cultural diplomacy, nation branding, foreign policy. DOI 10.23683/2415-8852-2017-3-204-211 Quote : Marchukov A.N. (2017). Celebrity diplomacy as a trend of public diplomacy. Practices & Interpretations: A Journal of Philology, Teaching and Cultural Studies . 2 (3), 204‒211.