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2019•Unpublished venueOpen access

USE OF ICT-BASED INFORMATION SYSTEMS ON MAIZE (ZEA MAYS) MARKETING AMONG SMALLHOLDER FARMERS IN KENYA.

Wanjala NafulaRose, Okumu LusikeMary

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Abstract

This study evaluated the impact of Information Communication Technology (ICT)-based marketing, drawing lessons from an ICT-based MIS projects in western Kenya. Data was collected from a sample of 192 farmers

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What this paper is about

This study evaluated the impact of Information Communication Technology (ICT)-based marketing, drawing lessons from an ICT-based MIS projects in western Kenya. Data was collected from a sample of 192 farmers

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Available abstract

This study evaluated the impact of Information Communication Technology (ICT)-based marketing, drawing lessons from an ICT-based MIS projects in western Kenya. Data was collected from a sample of 192 farmers

Key concepts: Zea mays, Information and Communications Technology, Business, Agricultural science, Agricultural economics, Marketing, Agronomy, Biology

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USE OF ICT-BASED INFORMATION SYSTEMS ON MAIZE (ZEA MAYS) MARKETING AMONG SMALLHOLDER FARMERS IN KENYA. — Research Paper | ScholarLens