2019•Journal of Emerging Technologies and Innovative ResearchRequires access

A STUDY ON PERCEIVED RISK TO CONSUMER IN ONLINE SHOPPING AND ITS RISK MANAGEMENT

Ashok Luhar, Tanushree D. Bhanage

Abstract

Today people have shifted from traditional shopping method to the online shopping, Due to growth of Internet facilities and Smartphone’s. On one hand online shopping has provided convenience to the shoppers, but at the same time it has perceived risk. Perceived risk in online shopping can be classified into three categories viz, Financial, Behavioral and security. This study is undertaken to study these risks in detail and to find out the measures to manage or mitigate these risks. This study is beneficial to the online retailers to form theirstrategies to consumers and also to common man who is getting addicted to online shopping.

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Key concepts: Internet shopping, Risk perception, Business, Advertising, Risk management, The Internet, Internet privacy, Marketing