2019•American Journal of Industrial and Business ManagementOpen access

Research on B2C E-Commerce Business Model Based on System Dynamics

Jian Chen, Zhicheng Guo, Yin Tang

Abstract

Based on the perspective of value creation, this paper focuses on the business model of B2C e-commerce, and tries to figure out how to establish a business model, in order to bring sustainable value creation for businesses and effectively promote the healthy and sustainable development of the businesses of B2C e-commerce. Based on the review of the related researches of business models and e-business models, this paper analyzes components of business model of B2C e-commerce and explores their relationship. The paper then divides e-business model of B2C e-commerce into three sub-models: value proposition, value creation and delivery, value capture, based on which we build the system dynamics model of business model of B2C e-commerce. Lastly, we analyze this model using System Dynamics with qualitative and quantitative research, exploring the value creation process and the dynamic process of this model.

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Key concepts: Value proposition, Business model, Consumer-to-business, E-commerce, System dynamics, Artifact-centric business process model, Business process modeling, Value (mathematics)