Research on the Status Quo, Problems and Countermeasures of China's Tourism E-commerce Development under the Background of Internet

This thesis on China's E-Tourism research background, significance, research status at home, the framework, and related theoretical knowledge summed up, summarized the development stages of E-Tourism in china.Then, statement of current situation of the development of E-Tourism in China, through the using of the PEST macro-environment analysis, the favorable conditions of E-Tourism development and the existing problems are.It also puts forward some countermeasures to promote the rapid and healthy development of China's E-Tourism. Development Status of China's Tourism E-Commerce Internet ScaleChina's Internet industry as a whole is becoming more standardized and valued, and the mobile Internet is driving the consumption model toward information sharing, equipment intelligence and scene diversification.In the mobile Internet, mobile payment has rapidly penetrated into the offline payment field, adding more payment scenarios and increasing the flow rate and flow of funds on the Internet.In 2016, the proportion of computer use, Internet use, and broadband access of enterprises increased compared with the previous year, and the electronic use of enterprises was basically popular.Especially in the field of information communication, human resources and financial management, Internet applications are particularly frequent, and 60% of enterprises have an information system.The "Internet +" traditional industry integration is accelerating.In the process of supply chain reform, enterprises are paying more and more attention to the full use of the Internet. Development Status of E-CommerceAccording to the "2015 China E-Commerce Market Data Monitoring Report" released by China E-Commerce Research Center, as of December 31, 2015, China's e-commerce transaction volume reached 18.3 trillion yuan, a year-on-year increase of 36.5%, an increase of 5.2%.The scale of online retail transactions reached 3.8 trillion yuan, a year-on-year increase of 35.7%.The scale of online shopping transactions on the mobile side has increased tremendously, reaching 2.02 trillion