2019•Industrial Marketing ManagementRequires access

Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

Yang Zhi, Yueyin Jiang, En Xie

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Key concepts: Business, Marketing, Perspective (graphical), Extant taxon, Relationship marketing, Industrial organization, Upstream (networking), Flexibility (engineering)

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Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective — Research Paper | ScholarLens