GREEN BUSINESS PRACTICES AND BANKING

Green is the buzzword of the last decade and there have been “go-green” campaign across the entire spectrum of business and banking sector. Everyone is aware that the grass is green and the leaves in the tree are green but with respect to business the meaning of green is not etched in business management. Hence, we need to understand as to the coinage of the word “green” in the business environment. By going through the literature, we can understand that there is a concept of green environment. This means by making the environment clean, promotes healthy living and also makes the surrounding free from pollution. This concept got extended to work place and in all the activities the environmental factors were considered and thus the word “green” became a business jargon. It is difficult to generalise green business practices since each and every industry is unique and it may or may not be possible to modify the business process to become a green enabled environment. To understand the concept of green business environment requires a multipronged approach and all the stakeholders’ involvement are necessary. Moreover, the concept of green business practice is also applicable to service industry like banks wherein banks provide service to the customers. In the present study, the researchers analysed the users’ behaviour towards green business practices which includes work environment, building infrastructure, computers and utilities.