Understanding Luxury Food for the Asian Markets Through an Intellectual Capital Lens

When entering the food segment with new or existing products, it is essential to avoid commoditization and cost-based competition. This becomes especially important for a new player like the South Australian macroalgae-based food products and food ingredients industry. The extreme top end of these industries in terms on non-price-based competition is the luxury products industry and for Australia the key export market is China. This chapter provides an insight into the luxury food products industry for export to China.