ScholarLens Back to search
2019•Unpublished venueRequires access

RENCANA PENGEMBANGAN BISNIS HERONA EXPRESS

Ajeng Denia Putri, Suwandi Suwandi

Open publisher page 0 citations

Abstract

This business plan aims to identify, analyze and develop the business strategy of Herona Express related to freight forwarding services, branch brand image and airline cooperation in its development. This business plan uses internal SWOT, TOWS RBV and VRIO analysis and external porter analysis's five models and Pestel analysis. This business plan explains how Herona Express will develop its business by adding services and branch brand image and cooperate with airlines so that the income that will be obtained will increase. It is expected that the business development plan produced can help its development for the next five years. This business development plan is projected with a payback period for 0.5 years or for 6.5 months and an IRR of 100%. This business development plan shows that business development is profitable and feasible to run.

About this research paper

What this paper is about

This business plan aims to identify, analyze and develop the business strategy of Herona Express related to freight forwarding services, branch brand image and airline cooperation in its development. This business plan uses internal SWOT, TOWS RBV and VRIO analysis and external porter analysis's five models and Pestel analysis. This business plan explains how Herona Express will develop its business by adding services and branch brand image and cooperate with airlines so that the income that will be obtained will increase. It is expected that the business development plan produced can help its development for the next five years. This business development plan is projected with a payback period for 0.5 years or for 6.5 months and an IRR of 100%. This business development plan shows that business development is profitable and feasible to run.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

This business plan aims to identify, analyze and develop the business strategy of Herona Express related to freight forwarding services, branch brand image and airline cooperation in its development. This business plan uses internal SWOT, TOWS RBV and VRIO analysis and external porter analysis's five models and Pestel analysis. This business plan explains how Herona Express will develop its business by adding services and branch brand image and cooperate with airlines so that the income that will be obtained will increase. It is expected that the business development plan produced can help its development for the next five years. This business development plan is projected with a payback period for 0.5 years or for 6.5 months and an IRR of 100%. This business development plan shows that business development is profitable and feasible to run.

Key concepts: SWOT analysis, Business plan, Business development, Business, Plan (archaeology), Business analysis, Marketing, New business development

Back to paper searchBrowse research topicsOriginal source
RENCANA PENGEMBANGAN BISNIS HERONA EXPRESS — Research Paper | ScholarLens