Specific characteristics of innovation management process

Today, the world is full of dramatic changes. Therefore, the third millennium is known as the era of creativity, innovation, and entrepreneurship. The pace of useful innovations and inventions in various fields of scientific, cultural, social, industrial, and technological is more rapid than at any time in human history. Hence, the current information age is called the knowledge and ability era. The organizations for their survival require new ideas as well as exquisite and fresh opinions. Therefore, in order to organizations can survive and continue their life; in todays turbulent and changeable world, the spirit of creativity and innovation should be blown at them. The importance of creativity and innovation is to some extent that human life and civilization are not simply conceivable without them. This paper aimed at defining innovation to incorporate creativity and innovation in organizations.