Non-observance of cooperative principles in Despicable Me 3 movie

This research discusses about the non-observance of cooperative principles in Despicable Me 3 movie. Non-observance of cooperative principles occurs when the speaker does not obey the maxim because of certain purposes. The aims of this research are to find the types of non-observance of cooperative principles and the reason of non-observance of cooperative principles that occur in this movie. This research used qualitative descriptive approach and the data are taken from the utterances of the characters in Despicable Me 3 movie. The researcher used Grice’s theory to analyze the data and to find what types of non-observance of cooperative principles are found in this movie and also the researcher uses Christoffersen’s classifications to know the reason of the characters in disobeying the maxims. The finding of the research shows that there are 37 utterances which include non-observance of cooperative principles. It is divided into 27 utterances that flouts the maxims and 10 utterances that violate the maxims. Related to flouting maxim, the researcher finds 1 utterance that breaks maxim of quality, 15 utterances that break maxim of quantity, 9 utterances that break maxim relation, 1 utterance that breaks maxim of manner and 1 utterance that breaks maxim of quantity and relation. Related to violating maxim, the researcher finds 7 utterances that break maxim of quality, 1 utterance that breaks maxim of quantity and 2 utterances that break quality and quantity. Most of all utterances are violated by main characters, they have some different reasons or purposes why they break the maxims.The researcher finds some reasons of main characters in disobeying the maxims, they are hides the truth, save face, feel jealous, build someone’s belief, avoid to hurt someone and convince the hearer.