A STUDY OF CONSUMER BEHAVIOR ON HIMALAYA PRODUCTS IN COIMBATORE CITY

Himalayan products and to investigate the influence of product dimension  on customer   satisfaction and customer loyalty as well as to understand the effect of the product. Himalaya products are part of the knowledge of indigenous cultures and marginal societies across the globe which has stood the test of time. Himalaya is a worldwide pioneer in the field of scientifically validated herbal healthcare. Its reputation is for clinically studied, pure, and safe herbal healthcare products that are based on extensive scientific validation and straighten quality controls. Himalaya is the present portfolio of pharmaceuticals, personal care, baby care, wellbeing and animal health products.  The usage of herbal cosmetics has been increased to many persons to cover personally in personal care system and there is large scale of demand herbal cosmetics. In today’s life Himalaya is treated as an important ah herbal product and now a day’s consumers are aware in purchasing herbal products. So the study consumer preference towards Himalaya herbal Products may offer a great potential to the market.