Peculiarities of consumer behavior and their impact on life quality

The work features the relevance of the consumer behavior in the Russian economy and their impact on the life quality analysis. The research base on the Russia official statistical data and authors calculations. The authors reviewed a significant number of foreign studies on the life level and quality, as well as the study of consumer behavior. The authors conclusions are consistent with the results of international research teams. Factors that have a significant impact on consumer spending in the Russian economy, such as: cities population density, the access to services, the infrastructure development, a reduction (delay) in the salaries payoff – are singled out. Household consumer behavior in the Russian economy trends are shown, such as: the consumption rationalization, the constant expectation of higher food prices, an increased interest in e-commerce. A conclusion was drawn on the creation of favorable conditions for the development of import substitution in Russia.