Research on the Application of Tujia Brocade Pattern in Modern Cultural and Creative Design

Tujia brocade is the handmade handicraft handed down from generation to generation among Tujia women, with strong local characteristics and is an important manifestation of Tujia spiritual wealth.Taking the Tujia brocade pattern as the research object, this paper explores how to integrate the Tujia brocade pattern into the cultural and creative design in the modern visual aesthetic way by analyzing the integration and coincidence of the Tujia brocade pattern and the modern cultural and creative design, and then proposed that the design elements and colors of brocade can be refined and flattened artistically, and applied to modern design and development of related Tujia cultural and creative products, so as to improve the visual communication and cultural transmission of Tujia brocade pattern, promote its sound development, and thereby strengthening the research and inheritance of Tujia brocade pattern.