Digitalization: Project Management or Management of a Global Trend?

The article is devoted to the problems of management of digitalization and to the denition of its object and its actor. The author raises the question of the need to control of informatization and proves the social nature of this process. The study is based on an interdisciplinary analysis of the specics of informatization as a global process. The denition of the concepts of “informatization”, “management of informatization” is given, the features of informatization as an object of management are revealed. The author oers the history of informatization as a new metatheoretic direction, giving a critical analysis of the concepts of informatization, their comparative study and correlation of prognostic statements with reality. This theoretical tool is used for studying the experience of informatization managing in Russia from 1990 to the present. The normative and strategic documents, the Federal target program “Electronic Russia”, etc. are analyzed. Based on the analysis of the experience of informatization management with the help of project management, the ineciency of the organizational and administrative model is proved for it does not take into account the objective nature of informatization and the participation of the mass actor and the information market. The author proves the ineciency of classical management tools for managing the global trend. The aim is the development of new methodology of managing of the digitization, which will take into account the mistakes of the previous periods. The heuristic of the polysystem approach as a methodology of studying and informatization’s and its trends managing is shown. The possibilities of the polysystem approach in the denition of active social actors of informatization, as well as phenomena that can aect the content and quality of informatization processes are considered