THE INFLUENCE OF NET PROFIT MARGIN (NPM), RETURN ON ASSETS (ROA), AND RETURN ON EQUITY (ROE) ON THE STOCK PRICE INDEX OF THE FOOD AND BEVERAGES COMPANY LISTED IN BEI 2010- 2014

Capital markets have an important role as a source of economic progress because it can become an alternative source of funding for the company in addition to the bank. A public company listed on the stock exchange shall annually submit an annual report both monetary and non-monetary to the Stock Exchange and investors. The stock price reflects the value of a company. This study aims to analyze the influence of the Net Profit Margin (NPM), Return on Assets (ROA) and Return on Equity (ROE) on Stock Price Index Issuers Listed in the Food & Beverage in BEI 2010-2014 using multiple regression method. The data is taken from 15 companies chosen by applying a purposive sampling method. The results showed that 1) in partial, Net Profit Margin (NPM) has significant positive effect on the stock price on the company's Food & Beverage in BEI 2010- 2014, while for the variable Return on Assets (ROA) and Return on Equity (ROE) partially do not have significant effect on stock prices. 2) Simultaneously, there is significant influence between the variables Net Profit Margin (NPM), Return on Assets (ROA) and Return on Equity (ROE) on the stock price in Food & Beverage in BEI 2010-2014 with the enormous impact of 43.2% in addition to the other factors.