RESEARCH OF THE GERMAN AUTOMOTIVE INDUSTRY

The title of the following research is “Research of the German automotive industry”. The German automotive industry and its well-being and growth is a key sector of the German economy. Therefore it is of importance to analyse this industry. The aim of this research is to provide an analysis of the German automotive industry and its growth. The tasks to achieve the set aim are as follows: turnover, production of motor vehicles and passenger and the strategy of internalization of the German automotive industry. The primary methods used in this research are: logically constructive method, analysis, descriptive method, document study and descriptive statistical methods. Based on these methods the turnover, production of motor vehicles and passenger and the strategy of internalization of the German automotive industry is analysed. This research shows that the German automotive industry constitutes a growth industry between 2005 and 2015. Furthermore, it shows the importance of the strategy of internalization of the German automotive industry for its growth: the two-pillar strategy which consists of production on site an export. Due to the fact that the export numbers are stagnating on a high level in recent years the future focus of the German automotive industry should be set on the production abroad.