2018•Unpublished venueRequires access

The convergence of creativity and marketing: a case of two selected drama programs on Citizen TV, Kenya

Catherine Wamuyu Muhoro

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Abstract

A thesis submitted in fulfillment of the requirements for the award of the degree of Masters of Arts in the school of creative arts, film and media studies of Kenyatta University. July 2018

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What this paper is about

A thesis submitted in fulfillment of the requirements for the award of the degree of Masters of Arts in the school of creative arts, film and media studies of Kenyatta University. July 2018

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

A thesis submitted in fulfillment of the requirements for the award of the degree of Masters of Arts in the school of creative arts, film and media studies of Kenyatta University. July 2018

Key concepts: Drama, The arts, Creativity, Convergence (economics), Degree (music), Technological convergence, Visual arts, Sociology

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