The convergence of creativity and marketing: a case of two selected drama programs on Citizen TV, Kenya
Catherine Wamuyu Muhoro
Abstract
Catherine Wamuyu Muhoro
Abstract
A thesis submitted in fulfillment of the requirements for the award of the degree of Masters of Arts in the school of creative arts, film and media studies of Kenyatta University. July 2018
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A thesis submitted in fulfillment of the requirements for the award of the degree of Masters of Arts in the school of creative arts, film and media studies of Kenyatta University. July 2018
Key concepts: Drama, The arts, Creativity, Convergence (economics), Degree (music), Technological convergence, Visual arts, Sociology