Developing and Sustaining Employee Engagement

Employee engagement is gaining a vast and critical importance in today's highly competitive and dynamic business environment. An engaged workforce is a vital asset for the organization that contributes their efforts for the benefit of the organization. The chapter identifies the differences in engagement level of employees with respect to job and organizational characteristics (gender, age, tenure, and position) of employees in selected telecom companies in India. This co-relational study undertakes internet-based survey questionnaire based on Utrecht Work Engagement Scale (UWES-9). Hypotheses have been tested through ANOVA, post hoc analysis, and correlational analysis procedures to estimate the relationships among variables. The results of the study found significant differences in the work engagement level of employees with respect to age, years of work experience, and employee position except gender. The strategies to drive employee engagement in the organization are also proposed.