Management perception of influence of service quality on customer satisfaction among Commercial Banks in Kenya: a case study of Equity Bank
Lorna Wachira
Abstract
Open-access reader
Lorna Wachira
Abstract
Open-access reader
Submitted in partial fulfillment of the requirements for the Master of Business Administration at Strathmore University
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Submitted in partial fulfillment of the requirements for the Master of Business Administration at Strathmore University
Key concepts: Equity (law), Service quality, Customer satisfaction, Business, Perception, Marketing, Service (business), Psychology