2018•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract

Klaus‐Peter Wiedmann, Jannick Bettels

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Key concepts: Advertising, Logo (programming language), Logos Bible Software, Product (mathematics), Personality, Brand management, Brand extension, Brand awareness

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What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract — Research Paper | ScholarLens