The Analysis on the Causes of Irrational Public Opinion in Network from the Perspectives of Individual Rationality and Public Rationality

In this burst period of social transformation and contradictions, the freshness and variability of social life often leads to the lags and failures of norms.At this point, the public opinions in the network era is highly performed as the public opinion in network, which has become a reflection of important and direct carrier of public demand for justice.It brings so tremendous impact to political, economic, social that it is particularly important to research, control and guide the public opinion in network.Although many scholars have paid attention to it, there are still some shortcomings in this study, such as overly underestimating the rationality of Netizens, and ascribing most of the irrational expression to the emotional expression.Given this, this paper attempts to interpret the causes of irrational public opinion from two new perspectives---individual rationality and public rationality, and to expound the relationship between the two and irrational public opinion. Literature ReviewIrrational Public Opinion in Network refers to the public opinion in network expressed by the Netizen in the form of irrational expressions.The irrational expression of Netizens refers to their utteranceexpression under the subconscious control of emotion, intuition and feeling, usually manifested as emotional anger or revealing privacy.A lot of Irrational Public Opinion in Network flooding the network, bringing great impactto the public vital interests and the government's credibility.While the network widens the common people's voicing channels, the irrational behaviors such as abuse and human-flesh search also occur frequently.The internet media has almost no restriction on the irrational behaviors of netizens, which often makes irrational public opinion drowns out the sound of rationality and causes the extremalization of network events.In the longer run, the credibility of the network media will decline and netizens will gradually lose social responsibility.In recent years, the frequent emergence of the emotional and extreme expressions of Internet public opinion such as "Hype""Spoof""Network rumors""public opinion in network violence" and other anomie phenomena, makes people feel disturbing.Individual rationality is a kind of limited rationality, so it often manifests itself as the subjectivity and personal interest of the subject, and lacks the publicity and the legitimacy.Public rationality is the benefit integration mechanism and ability based on civil society, spanning national rationality, Party rationality, interest group rationality and individual rationality.Therefore, the public rationality originates from and higher than individual rationality, which rids off the contingency and subjectivity of individual rationality, and owns objectivity and publicity.In the public opinion in network, using individual rationality and public rationality to analyze the Irrational Public Opinion in Network can under standthe social dynamics behind events and predict and judge the social psychology more accurate.In the public domain, all kinds of rationality are freely expressed under the precondition of complying with the public rationality, that is, all kinds of rational need equal dialogue, communication and intercourse to express their interests and values, respect each other and find out 30