Impact of advertisement on consumer’s purchases

In order to attract the consumer's some organizations introduce new products whereas some organizations advertise in order to attract the consumers. the latter is considered to be one of the most influential ways of attracting consumers since advertising not only creates awareness about the product among the consumers but also entertains them. even though past studies have agreed that advertisement, especially tv advertisement, is the most effective media source since it attracts consumer’s attention. advertisements affect the perceptions of the consumers and it can influence the consumer's buying decisions. The purpose of this study is to determine the impact of tv advertisement on the consumer buying behavior by conducting the survey. for this purpose, a quantitative method was used, in which the impact of advertisement through brand awareness was seen on the consumer buying behavior. the main focus of this study was how brand awareness is created through tv advertising and its impact on the buying behavior of consumers, this impact is seen on the buying behaviors of consumers in electronic goods.