2018Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)Open access

The SWOT Analysis and Countermeasures for the Development of the New Energy Vehicle Industry in China

Chunyan Qu, Tianhe Zu

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Abstract

Under the pressure of environmental and energy issues, the development of new energy vehicles is a general trend.China attaches great importance to the event of new energy vehicles.After 20 years, the combination of production and learning, demonstrate and operation have made the new energy vehicles achieved remarkable results in R&D and have made considerable development.Based on the analysis of SWOT, this article will put forward the countermeasures and suggestions for the development of China's new energy auto industry from the perspectives of development model and policy based on the analysis of China's new energy auto industry's growth of competitive advantage, competitive disadvantage, opportunity and threat.

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Under the pressure of environmental and energy issues, the development of new energy vehicles is a general trend.China attaches great importance to the event of new energy vehicles.After 20 years, the combination of production and learning, demonstrate and operation have made the new energy vehicles achieved remarkable results in R&D and have made considerable development.Based on the analysis of SWOT, this article will put forward the countermeasures and suggestions for the development of China's new energy auto industry from the perspectives of development model and policy based on the analysis of China's new energy auto industry's growth of competitive advantage, competitive disadvantage, opportunity and threat.

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Available abstract

Under the pressure of environmental and energy issues, the development of new energy vehicles is a general trend.China attaches great importance to the event of new energy vehicles.After 20 years, the combination of production and learning, demonstrate and operation have made the new energy vehicles achieved remarkable results in R&D and have made considerable development.Based on the analysis of SWOT, this article will put forward the countermeasures and suggestions for the development of China's new energy auto industry from the perspectives of development model and policy based on the analysis of China's new energy auto industry's growth of competitive advantage, competitive disadvantage, opportunity and threat.

Key concepts: SWOT analysis, China, Business, New energy, Computer science, Engineering, Marketing, Political science

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