Review of Literature on Social Media Use: A Bibliometric Analysis

As social media has been a hot topic for researchers over the past few years, conducting some type of literature review seemed to be essential to inform the research [1]. The objective of this research is to review and assess current social media use trends by using Histcite software for bibliometric analysis and information visualization. The paper provides a detail review of related literature regarding the concept of social media use by several organizations, its definition and research gaps found in the review are also discussed. Besides the study shows the highly cited journals and authors related to social media use from 2008 to 2018. The bibliometric analysis reveals that 1232 articles using the term “social media use” have been published during the selected years. From the review conducted, it can be identified that social media use literature was covered by more than 350 journals among which “computers in human behavior” journal stands first with 65 articles. Likewise, the paper explores the highly cited authors and cited papers from social media use literature which indicates that highest numbers of papers have been written by co-authors. The h-index (that provides an index based on a list of publications ranked in descending order by the Times Cited count) of social media use literature is 45. In conclusion, this review found that researches focusing on employees social media use is very limited and rather in its infancy. Only few studies have addressed social media usage by employees.