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2004•CSUSB ScholarWorks (California State University, San Bernardino)Open access

Restaurant industry and marketing plan for Studio Thai restaurant

Yingluck Pitisom

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Abstract

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.

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What this paper is about

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.

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Available abstract

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.

Key concepts: Studio, Marketing, Advertising, Business, Marketing plan, Plan (archaeology), Clothing, Visual arts

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