2018•Unpublished venueRequires access

Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception

Vanessa Steppuhn

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Key concepts: Private label, Advertising, National brand, Business, Perception, Brand awareness, Store brand, Marketing

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Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception — Research Paper | ScholarLens