2016•International Journal of Advanced Research in Computer ScienceOpen access
A novel approach for influence maximization in social networking
Arshdeep Brar, Rajbhupinder Kaur
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Abstract
The social networking sites today are becoming important platforms for effective viral marketing practice. They are now becoming a huge dissemination and marketing platform, allowing information and ideas to influence a large population in a short period of time. In this paper, a modified improved and novel technique based on Greedy algorithm is implemented. Two methods, namely modified Greedy algorithm and modified weighted Greedy algorithm, for influence maximization in social networking are proposed. The result of proposed implementation are validated and compared with the existing algorithms. Keywords- Influence maximization, social networking, greedy algorithm