Ronny Schüritz
Abstract
Commoditization pressures and shifting consumer expectations have inspired companies to enrich their offerings with data and analytics, a phenomenon that we call data wrapping. This session will describe a variety of data wrapping opportunities, along with what it takes to make it happen.
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Commoditization pressures and shifting consumer expectations have inspired companies to enrich their offerings with data and analytics, a phenomenon that we call data wrapping. This session will describe a variety of data wrapping opportunities, along with what it takes to make it happen.
Key concepts: Commoditization, Analytics, Variety (cybernetics), Value proposition, Product (mathematics), Session (web analytics), Data science, Business