2018•Journal of Retailing and Consumer ServicesRequires access

Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms

Jitender Kumar, Jogendra Kumar Nayak

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Key concepts: Brand community, Brand loyalty, Brand management, Brand relationship, Brand awareness, Structural equation modeling, Business, Brand engagement

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Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms — Research Paper | ScholarLens