Innovation protection and the significance of intellectual property rights

China’s economic interest increasingly will be determined by the protection of IPRs. In connection with the new normal and a slower growth rate, China is moving towards a more mature economy with more emphasis on quality of growth. We have seen many new models of economic development linking high tech, innovation and IPRs protection. There is ample evidence that China is determined to create its own global brands and therefore IPRs protection has become imperative. This chapter will try to understand the legal area of IPRs protection in China and progress and future challenges. In addition, it will discuss the US’s and China’s IPRs disputes and further examine how and in what ways others can keep track of China’s IPRs development. Finally, this chapter aims to better understand China’s new economic strategies, with a view to investigating the role of innovation in connection with IPRs protection.