The Significance of Chongqing Cross-Border E-Commerce in Promoting Regional Economic Development

Under the guidance of the "One Belt and One Road" strategy, the international consumption structure has been upgraded year by year. The channels for Chinese consumers to experience cross-border products are more convenient and unimpeded. Due to the dual development opportunities, cross-border e-commerce has led to the transformation and upgrading of the traditional trade model, which has become a new trend of the transformation of China's foreign trade growth pattern. Cross-border e-commerce refers to the e-commerce model of goods transferring across regions through online trading, international payment, financial services, and offline international logistics delivery through the Internet and other e-commerce trading platforms. Cross-border e-commerce trade makes up for the shortcoming of traditional trade in cost and logistics and becomes a new driving force for China's foreign trade development. Since Chongqing became one of the first pilot cities of cross-border e-commerce in China, the number and transaction volume of cross-border e-commerce enterprises in the region have increased year by year. In recent years, cross-border e-commerce enterprises in the region have entered a golden period of development under the government's policy inclination. Taking Chongqing cross-border e-commerce as an example, this paper USES data statistics, literature analysis and field research methods to analyze the development status of cross-border e-commerce in Chongqing, analyzes regional, policy, logistics, enterprises and other advantages, and discusses the future development prospect of cross-border e-commerce and the driving force of regional economy. In order to help cross-border e-commerce enterprises in this region seize opportunities, actively participate in international market competition, and promote the rapid development of economy in Chongqing, the author puts forward some opinions on strengthening government policy support, strengthening enterprise brand management and school-enterprise cooperation in cultivating application-oriented e-commerce talents.