2018London School of Economics and Political Science Research Online (London School of Economics and Political Science)Open access

For Donald Trump, campaigning by Twitter limited the public's access to his policy positions and strategies

Cora Lacatus

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Abstract

Each day, much of the political world wakes up and asks "What has Donald Trump tweeted now?" While Trump's use of Twitter defines his presidency, it was also integral to his 2016 election campaign. Cora Lacatus analysed more than 47,000 tweets and over 500 press releases from Donald Trump, Hillary Clinton and Bernie Sanders from the 2016 election campaign. She finds that Clinton was largely concerned with issues of equality, Sanders was an anti-establishment figure, and that Trump limited his own press releases, curtailing the public’s access to his policies in favor of using Twitter to attack opponent and to push his “America First” rhetoric.

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Each day, much of the political world wakes up and asks "What has Donald Trump tweeted now?" While Trump's use of Twitter defines his presidency, it was also integral to his 2016 election campaign. Cora Lacatus analysed more than 47,000 tweets and over 500 press releases from Donald Trump, Hillary Clinton and Bernie Sanders from the 2016 election campaign. She finds that Clinton was largely concerned with issues of equality, Sanders was an anti-establishment figure, and that Trump limited his own press releases, curtailing the public’s access to his policies in favor of using Twitter to attack opponent and to push his “America First” rhetoric.

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Available abstract

Each day, much of the political world wakes up and asks "What has Donald Trump tweeted now?" While Trump's use of Twitter defines his presidency, it was also integral to his 2016 election campaign. Cora Lacatus analysed more than 47,000 tweets and over 500 press releases from Donald Trump, Hillary Clinton and Bernie Sanders from the 2016 election campaign. She finds that Clinton was largely concerned with issues of equality, Sanders was an anti-establishment figure, and that Trump limited his own press releases, curtailing the public’s access to his policies in favor of using Twitter to attack opponent and to push his “America First” rhetoric.

Key concepts: Presidency, Rhetoric, Political science, Politics, Presidential campaign, Adversary, Media studies, Political rhetoric

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