Cross-border E-commerce Mode Based on Internet +

To better use the efficient and low-cost trade mode of cross-border e-commerce, it was a major issue for scholars in various countries to study it in the context of "Internet +". Based on the theoretical knowledge of value chain and transaction cost, the influence of B2C cross-border e-commerce on transaction cost in international trade was discussed. Secondly, the current problems of the current development of B2C cross-border e-commerce were analyzed. The concrete performance was the bad credit environment, the incomplete cross-border logistics system and the poor cross-border payment system. Finally, the problems pointed out in the previous article were confirmed, and the experience and lessons were summarized. At the same time, some suggestions were proposed to promote the development of cross-border e-commerce model based on Internet +. It is concluded that cross-border e-commerce is of great strategic significance to promote the reform and upgrade of the traditional foreign trade industry and maintain the stable economic growth.