Exploring entrepreneurial roles and identity in the United Kingdom and China

This article examines entrepreneurial identity in both the United Kingdom and China through the lenses of identity theory and social identity theory to develop a deeper and more holistic understanding of the concept of entrepreneurial identity. By examining the entrepreneur as both a role and an identity, this article explores how an entrepreneur views the role of the entrepreneur, the counter-roles to the entrepreneur, and the “self-as-entrepreneur” and seeks to understand how entrepreneurs construct their identity as an entrepreneur. By looking at the role identity in different social constructs, a more nuanced view of entrepreneurial identity can be uncovered for entrepreneurs in both the United Kingdom and China. The study argues that entrepreneurs in the United Kingdom use counter-roles to bridge the disconnect between their understanding of the entrepreneur-as-role and the self-as-entrepreneur, whereas entrepreneurs in China have less conflict reconciling the two and use the counter-role as a way to paint entrepreneurship as a “calling,” justifying their abandonment of other identities.