The Analysis of Individual’s Behavioral Intention in Using Mobile Banking Based on TAM and UTAUT 2

The purpose of this research is to examine the factors that influence the behavioral intention  of  consumers  to  use  mobile  banking  services.  The  proposed  model  has factors  from  the  Technology  Acceptance  Model  (TAM)  and  Unified  Theory  of Acceptance  and  Use  of  Technology  (UTAUT2).  This  research  is  a  quantitative research and the data was collected using survey method, i.e. questionnaires. The respondents are 314 undergraduate active students from accounting department in Faculty of Economics and Business, Universitas Brawijaya. The research data and hypothesis  are  analyzed  using  structural  equation  modeling  (SEM)  based  on partial least squares (PLS). The research findings mainly indicate that behavioral intention  to  use  mobile  banking  is  significantly  and  positively  influenced  by perceived  usefulness,  social  influence  and  facilitating  conditions.  In  contrast, perceived ease of use and price value do not affect user’s behavioral intention to use mobile banking. Keywords:  Perceived  Usefulness,  Perceived  Ease  of  Use,  Social  Influence, Facilitating Conditions, Price Value, Behavioral Intention to Use Mobile Banking