2018•International Journal of Management StudiesOpen access

Customer Retention and Customer Compliant Handling Strategies in Indian Banking Sector – A Comparative Analysis of Public Sector and Private Sector Banks in India

(C. S.) Jyoti Arora, Raj Kumar Gautam

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Key concepts: Business, Public sector, Private sector, Customer retention, Marketing, Service quality, Economics, Economic growth

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Customer Retention and Customer Compliant Handling Strategies in Indian Banking Sector – A Comparative Analysis of Public Sector and Private Sector Banks in India — Research Paper | ScholarLens