The Effect of Acquisitions on Customers: Twitter Evidence from Dollar Tree-Family Dollar
Amirhossein Zohrehvand, Bart Vanneste
Abstract
Amirhossein Zohrehvand, Bart Vanneste
Abstract
Mergers and acquisitions are important for growth. The literature has studied extensively disruption to internal stakeholders but mostly overlooked that to customers, who are essential for growth. We study the effect of M&A on customers by applying a synthetic control approach to the Dollar Tree’s acquisition of Family Dollar using data from Twitter.
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Mergers and acquisitions are important for growth. The literature has studied extensively disruption to internal stakeholders but mostly overlooked that to customers, who are essential for growth. We study the effect of M&A on customers by applying a synthetic control approach to the Dollar Tree’s acquisition of Family Dollar using data from Twitter.
Key concepts: Liberian dollar, Business, Tree (set theory), Control (management), Us dollar, Monetary economics, Family tree, Marketing