Transforming the Department of Defense Strategic Communication Strategy

After nearly three full years in the continuing military campaign in Iraq Americans are showing signs of wavering support and confidence in military news is waning. The common outcry among U.S. servicemen is, "we're not hearing any of the good news that is occurring in Iraq". Is DoD fully employing its portion of the nation's informational element of power to achieve its objectives? Does the DoD Strategic Communication strategy need to be revitalized in order to sustain public support of this mission? This paper will examine DoD's Strategic Communication strategy to support the Global War on Terror objectives. It will review the ways and means that DoD employs to achieve its communication objectives and evaluate emerging information technologies to enhance future strategic communication requirements. It will also make recommendations to transform current practices that will require reprioritizing resources in order to gain an advantage in the contemporary global information environment.