STUDY ON THE INTEGRATED DEVELOPMENT OF NEW MEDIA ART AND PUBLIC ART

The constant emerging of front-line science and technology has driven the development of modern art design, and the manifestation pattern of traditional public art can no longer satisfy the need of modern city development as well as public cognition and aesthetics, so it is faced with the severe challenge of transformation.Under the support of digital technology, the combination of new media art and public art has endowed the traditional public art with a brand-new creation form, manifestation pattern and participation experience via the characteristics of multimedia integration and interaction, bringing about subversive changes.Meanwhile, more possibilities are added to the construction of urban public space.