Konzumerizam i antikonzumeristički pokreti

Contemporary society is often described as a consumer society, or a society where fulfillment of basic needs is no longer an only goal. The goal is to acquire greater purchasing power and to realize all the potential desires of a person defined as a consumer of goods and services. To the people, the consumers, consuming brings fun, but it should be stressed that excessive spending can indicate a getaway from everyday frustration, discomfort and inner dissatisfaction. The purpose of this paper is to present and explain definitions, history and genesis of the consumerism, and its different discourses as well. Additionally, the purpose is to describe anti-consumerism movements – i.e. movements of different origin, approach and courses of action.