2018•Advances in business strategy and competitive advantage book seriesRequires access
Information Management in Innovation Management
Cláudio Roberto Magalhães Pessoa, George Leal Jamil, Armando Malheiro da Silva, Marco Elísio Marques
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Abstract
Innovation is today condition sine qua non for any company that wants to survive in a competitive environment. It is important for the company to know the changes in the market more deeply: in the expectations of the customers, aiming to adapt its products to these changes, innovating both the portfolio and the processes, and therefore seeking better results. In this sense, it is imperative to include in the company's strategy the information management, which maximize the chance to provide correct information to the managers, at the right moment, subsidizing their actions. This chapter aims to present how the information management is inserted in the context of the organizations' innovation management. To this end, it will present theoretical concepts and models that allow managers to implement effective information management, searching better operational results.