World Wide Web Personalization

The Web information age has brought a dramatic increase in the sheer amount of information (Web content), in the access to this information (Web usage), and in the intricate complexities governing the relationships within this information (Web structure). Hence, not surprisingly, information overload when searching and browsing the World Wide Web (WWW) has become the plague du jour. One of the most promising and potent remedies against this plague comes in the form of personalization. Personalization aims to customize the interactions on a Web site, depending on the user’s explicit and/or implicit interests and desires.