Internet Finance for Commercial Bank Development and Counter-measures of Industrial and Commercial bank of China

With the high-speed innovation of Internet technology, the connection between the Internet industry and the financial industry has become increasingly closer. As the result of rapid development of Internet finance, the traditional commercial banks have been confronted with severe challenges. \nTherefore，the objective of this study is to do a research of internet finance for commercial bank in China through summarizing the development of Internet finance at different stage ,the impact on traditional commercial banks .Take industrial and commercial bank of China as an instance, to explore the insufficiency of commercial banks. And ultimately purports to offer corresponding suggestions for commercial bank.\nIn the theoretical framework, it presents the concept and characteristics of internet finance, the development of internet finance at home and abroad are presented, and briefly introduced the main functions and business models of internet finance.it mainly applies the basic theory of internet finance including the long tail effects theory, internet finance development theory and financial innovation theory. Specifically, it discussed internet finance on commercial bank and analyzed its development based on the theory.\nIn empirical research, qualitative method was employed in the study. This study collected data from financial development reports of banks in recent years. The industrial and commercial bank of China was chosen to analyze Internet Finance for Commercial Bank Development. This study profoundly explained the practice of commercial banks in the development of internet finance and elaborate the countermeasures of commercial banks under the Internet finance environment.\nIn conclusion, in the development of Internet finance, it is not only necessary to pay attention to imagery problems, but also to focus on long-term development. Commercial banks should comply with the development of Internet finance. The countermeasures for the development of commercial banks to deal with the development of Internet finance were presented at the end the study.