Advertising on Facebook Manager. Research case: YolandaJewelry

This Thesis work is based on personal experience of YolandaJewelry’s owner/Thesis author in creating promotional campaigns in Facebook Business Manager. This brand is developing and it requires a lot of attention to its weaknesses and popularity among Finnish women. The author tries to find the best suitable target audience and explains why such audience is chosen. In this case, a target is one of the most important impacts on the success of further advertising. Since, YolandaJewelry operates online only and it has a page on Instagram that needs to be promoted, Facebook is chosen as the best option for professional marketing. It has a plenty of useful features in Business Manager for both young and experienced entrepreneurs. The thesis explains the main principles of working with Facebook Advertising, its advantages and types of ads. Empirical research shows what kind of promotions work and do not work for YolandaJewelry and finds the reasons. The whole work is based on objectives which are stated in the aim of the study and research questions. The results of successful marketing strategy and appropriate target audience are obtained and YolandaJewelry has a few sales accordingly. The Degree thesis shows the starting point of above mentioned brand and defines the main directions of where it should move in its future activities.