2005•Journal of Korea Service Management SocietyRequires access

A Study on the Effects of Switching Cost, Customer Loyalty, and Brand Preference on Customer Satisfaction and Repurchase Intention in Service Industry

Jang Hyeong Yu, Chung Kihan

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Key concepts: Business, Customer satisfaction, Marketing, Loyalty business model, Advertising, Preference, Service quality, Customer delight

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A Study on the Effects of Switching Cost, Customer Loyalty, and Brand Preference on Customer Satisfaction and Repurchase Intention in Service Industry — Research Paper | ScholarLens