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2018•KnE Social SciencesOpen access

Satisfaction as Effect Mediation of Brand Image and Customer Relationship Management on Customer’s Loyalty

Yusva Ferdiawan, Andika Hermawan, Ludi Wishnu Wardana, M. Arief, Sarbini Sarbini

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Key concepts: Mediation, Business, Customer satisfaction, Marketing, Brand image, Loyalty, Brand loyalty, Loyalty business model

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