The future and outlook of alternative fuel bus industry and its marketing strategy

According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over the health hazards of the diesel fuel exhaust gases and particulates, alternative fuel vehicles are in great demand in the transit market world wide.